Cogent will be responsible for a seven figure through the line budget for brands Sheraton, Mackintosh, Chippendale and English Rose as well as for its fast-growing Omega Contracts division.
Head of Marketing for Omega PLC, Chris Blackham said the partnership was a further indication of Omega’s business ambition. He said, “A significant investment in marketing and communications is the next crucial step in our expansion plans as we look to energetically grow our market share. Earlier this year we revealed details of our £20m investment and expansion plans, which will increase production capacity to over £125m over the next two years.
“We were looking for an agency who could give us a step change in our marketing efforts and Cogent demonstrated they were the right team to lead us on the journey. We are also planning to harness the power of digital technologies for the benefit of our customers and consumers with Engage, and like all our operations will be pursuing a programme marketing of excellence.”
Cogent’s Chief Executive Bruce Hutton echoed this sentiment. He said: “From the beginning we had a great feeling about Omega – as both an ambitious business and as a high-quality operation that we could do our very best work for. It’s increasingly rare to find companies truly willing to let us work alongside them as partners. And what’s more the kitchens are beautifully designed, with a fantastic build quality!”
Engage, the Leeds based full service digital agency, will be delivering a new website, social media marketing strategy plus ongoing SEO and PPC support for Omega as they focus increasingly on digital as an integral part of their growth plans.
Engage strategy director Dom Mernock added: We're delighted to have been appointed by Omega and can’t wait to get stuck into delivering the brief. Throughout the pitch process we were continually impressed with Omega's passion and commitment to quality British manufacturing and are excited about the opportunities digital gives us to share this message with all their customers.”
Engage help companies with everything from website design and development through to content marketing, SEO and PPC. Clients include Whitbread, Yorkshire Tea, British Ceramic Tile & Heineken. Cogent are a creative communications agency and clients include Kwik Fit, AEG, PLAYMOBIL, Arriva, Thornton’s, BMW and Marston’s.
Omega plc is a brand leader in the design and manufacture of high-quality fitted kitchens and furniture. Its beautifully crafted contemporary and classic kitchens are inspired by the principles of great British craftsmanship and design and are available as either true rigid or premium ready-to-assemble kitchens.
The manufacturer supplies British-made kitchens throughout the UK via a network of specialist retailers as well as to developers and house builders through Omega Contracts.